2023年2月家電市場總結（線上篇）

彩電：據(jù)奧維云網(wǎng)(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，2月彩電線上零售額規(guī)模同比6.5%；均價為2237元，同比1.1%；15000+的彩電零售額占比2.1%，同比-0.6%；不同彩電尺寸中，75寸+彩電零售額占比15.5%，同比10.0%。

白電：據(jù)奧維云網(wǎng)(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，2月白電各品類中，冰箱、冰柜、洗衣機、獨立式干衣機和空調線上零售額規(guī)模同比分別為36.2%、32.8%、11.8%、-30.4%和43.6%；冰箱、冰柜、洗衣機、獨立式干衣機和空調的均價分別為2240元、1057元、1516元、2693元和3247元，同比分別為12.3%、-5.6%、2.8%、-6.3%和-4.3%；各品類中，高端品零售額占比分別為2.2%、2.7%、0.5%、3.5%和3.3%，同比分別為-0.1%、-0.5%、-0.4%、-0.8%和-1.3%。

廚衛(wèi)：據(jù)奧維云網(wǎng)(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，2月廚衛(wèi)主要品類中，油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的線上零售額規(guī)模同比分別為37.5%、25.7%、31.4%、20.8%、35.1%和43.1%；油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的均價分別為1501元、737元、4172元、7401元、949元和1511元，同比分別為3.7%、3.4%、16.3%、-8.5%、0.9%和2.6%；各品類中，高端品零售額占比分別為0.7%、1.8%、13.4%、5.7%、0.3%和2.8%，同比分別為-0.1%、-0.9%、3.7%、-2.7%、0.0%和-1.7%。

小家電：據(jù)奧維云網(wǎng)(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，2月小家電線上零售額規(guī)模同比為6.8%；均價為176元，同比2.2%；高端品零售額占比2.2%，同比-0.2%；各品類中，電飯煲IH加熱類型產品零售額占比24.9%，同比3.4%。

環(huán)電：據(jù)奧維云網(wǎng)(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，2月環(huán)電主要品類中，凈化器、凈水器和掃地機器人線上零售額規(guī)模同比分別為10.1%、28.2%和-3.3%；凈化器、凈水器和掃地機器人的均價分為1551元、1585元和2932元，同比分別為9.3%、5.4%和1.2%；各品類中，高端品零售額占比分別為10.6%、2.1%和55.8%，同比分別為1.5%、-0.1%和3.3%。

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備注：數(shù)據(jù)僅供參考，不作為投資依據(jù)。