2023年5月家電市場總結(jié)（線下篇）

彩電：據(jù)奧維云網(wǎng)(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，5月彩電線下零售額規(guī)模同比降3.7%；均價為6027元，同比增5.5%；15000+的彩電零售額占比23.2%，同比1.9%；不同彩電尺寸中，75寸+彩電零售額占比35.9%，同比10.5%。戳→奧維數(shù)據(jù)羅盤

白電：據(jù)奧維云網(wǎng)(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，5月白電各品類中，冰箱、冰柜、洗衣機、獨立式干衣機和空調(diào)線下零售額規(guī)模同比分別為7.7%、-27.7%、4.1%、10.9%和29.9%；冰箱、冰柜、洗衣機、獨立式干衣機和空調(diào)的均價分別為6542元、1914元、4170元、8649元和4122元，同比分別為3.9%、4.2%、0.8%、-3.1%和3.0%；各品類中，高端品零售額占比分別為39.7%、13.7%、11.4%、37.6%和17.1%，同比分別為2.4%、0.5%、-0.5%、-4.0%和-0.5%。戳→奧維數(shù)據(jù)羅盤

廚衛(wèi)：據(jù)奧維云網(wǎng)(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，5月廚衛(wèi)主要品類中，油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的線下零售額規(guī)模同比分別為14.7%、11.8%、43.5%、30.0%、7.6%和11.1%；油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的均價分別為4072元、2004元、7390元、9574元、2129元和3424元，同比分別為3.8%、5.1%、0.0%、0.5%、3.8%和0.5%；各品類中，高端品零售額占比分別為15.8%、36.1%、46.0%、9.6%、10.9%和33.3%，同比分別為5.6%、5.1%、7.7%、1.0%、-0.8%和-1.4%。戳→奧維數(shù)據(jù)羅盤

小家電：據(jù)奧維云網(wǎng)(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，5月小家電線下零售額規(guī)模同比-13.3%；均價為481元，同比-3.8%；高端品零售額占比6.2%，同比0.4%；各品類中，電飯煲IH加熱類型產(chǎn)品零售額占比77.5%，同比-2.9%。戳→奧維數(shù)據(jù)羅盤

環(huán)電：據(jù)奧維云網(wǎng)(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，5月環(huán)電主要品類中，凈化器、凈水器和掃地機器人線下零售額規(guī)模同比分別為-25.7%、8.7%和43.3%；凈化器、凈水器和掃地機器人的均價分為3032元、4353元和4120元，同比分別為-9.4%、-3.7%和-5.3%；各品類中，高端品零售額占比分別為23.5%、28.7%和15.0%，同比分別為-5.7%、-1.1%和-44.1%。

style="width: 600px; height: 337.5px;" src="http://img01.mysteelcdn.com/wz/uploaded/steel/2023/06/19/f4ae6cccaef649b5b21bd97201b8abb8.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img05.mysteelcdn.com/wz/uploaded/steel/2023/06/19/1e36a5db5568440497a6dcf8e36d8074.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/5842c9020ddc44728fb452408554252d.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/5972be448ee84ac3b969ad7127441552.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/9569c90d83a54e3c9de65dcc20477e99.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img03.mysteelcdn.com/wz/uploaded/steel/2023/06/19/5695aa1fc2b64c07b46cf909b7c69f89.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img03.mysteelcdn.com/wz/uploaded/steel/2023/06/19/1e7f2a8a05d54418ba2581a7f89a6bc9.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img01.mysteelcdn.com/wz/uploaded/steel/2023/06/19/bab15322b5bb46ef8b81b9ce18296564.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/9f8a0eec414f49ee8a97604dd6ba924e.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/87131fbb5e97486abc16cfe13a3ea4d5.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img01.mysteelcdn.com/wz/uploaded/steel/2023/06/19/860ec5fff32d42c18bcd26d0030f2b17.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/45642218bc06413580a2c6dfd2d2e1fe.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img01.mysteelcdn.com/wz/uploaded/steel/2023/06/19/6ed255f4b28b4bb5b92105eefc4edfba.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/3571462866eb4392b9451b9aed6abcfb.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/d8fab54308624dbcb63901460dd1775a.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img03.mysteelcdn.com/wz/uploaded/steel/2023/06/19/0c5fe602bd11487897131849feb52c57.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/f274f49322184e24811cb3e0f495b3d5.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/6caf7471bb5e488ebfb11491e8acdee6.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img01.mysteelcdn.com/wz/uploaded/steel/2023/06/19/25afacaa04e144b68a4f70a7f18cb571.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img05.mysteelcdn.com/wz/uploaded/steel/2023/06/19/34bd3d2f27b9454f9b19e423d71ff089.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img08.mysteelcdn.com/wz/uploaded/steel/2023/06/19/bd9ce737f5b74ba1907b689319433747.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img08.mysteelcdn.com/wz/uploaded/steel/2023/06/19/86c7bd18eb054063b6259d0d8b3b095f.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img08.mysteelcdn.com/wz/uploaded/steel/2023/06/19/4e8d559f5e734d948e95b3bbd29ea541.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img01.mysteelcdn.com/wz/uploaded/steel/2023/06/19/0420f363a8544fdf91ebcbee6195ee54.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/e3d5807013fe4997a5468f51e4a8b02f.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img01.mysteelcdn.com/wz/uploaded/steel/2023/06/19/41585ae6de3f4354a0c336b86fbf2e89.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img08.mysteelcdn.com/wz/uploaded/steel/2023/06/19/5e7aeffb7d274c499b85f883e09bfe11.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/83203142486740dcb85b32fa4ebdbbe7.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/7b67a98d2e304f23853d1599263a003f.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img03.mysteelcdn.com/wz/uploaded/steel/2023/06/19/a301d3715ccf45e4badb007ebdb05a02.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/cd46711689374631bbe46d8ebcdb9e95.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img05.mysteelcdn.com/wz/uploaded/steel/2023/06/19/828d2d490b0a49ec9654bac2d40055a1.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/a0506aa2eb4f412ea343446e4105aa42.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/2ef3237c4a694206ae292510346a692d.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img05.mysteelcdn.com/wz/uploaded/steel/2023/06/19/c19844c9cf8247069b92a0c479877f53.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img08.mysteelcdn.com/wz/uploaded/steel/2023/06/19/863c7e9312b14b38851edf03f8b2bb2c.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img02.mysteelcdn.com/wz/uploaded/steel/2023/06/19/70d96ef70f464aab9ba2bde1e28d0fe2.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img05.mysteelcdn.com/wz/uploaded/steel/2023/06/19/4bd054dd114641bfb8180d4c92a81a1e.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/85ff94702df242629ac39444499f2984.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/da3f098b77134667955ea370ff3179b5.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img02.mysteelcdn.com/wz/uploaded/steel/2023/06/19/569af40d435e48c0b8b5b578051450f0.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img02.mysteelcdn.com/wz/uploaded/steel/2023/06/19/a9c93a0f14a04c399df10d85792e766b.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/2da1b923ccaf426f9ec503b28321da1a.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img05.mysteelcdn.com/wz/uploaded/steel/2023/06/19/87c530d4f6174704ac4f33feea82c481.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img02.mysteelcdn.com/wz/uploaded/steel/2023/06/19/69fc413d67e8444e92b7fa44b944f581.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img08.mysteelcdn.com/wz/uploaded/steel/2023/06/19/8481263e80394a358bffa88bc5d2da36.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/bd5922ffca0d445c9ed802d4ae57a0ad.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/1b1b33f859a14e84a3a16f534dd66089.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/bb5de71b371449db98a39d9cc828d214.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/61c1add329ab484ebf4fb21087c0f469.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/6151ef79604e400baa5a2cb867229814.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/6d8538af28f74b14897e0804943b6306.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img02.mysteelcdn.com/wz/uploaded/steel/2023/06/19/fce5ee0eddb742d6854060380193f97b.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img08.mysteelcdn.com/wz/uploaded/steel/2023/06/19/07d9be28c2e344d58c61c3b8812106b9.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img03.mysteelcdn.com/wz/uploaded/steel/2023/06/19/207a09c5e36b411d8c1cf178f3aba0de.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/049db7bf48f4444aa7187480e503ec94.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/e126ed511df44adf9f47853b4100219e.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/d9f79d1f75ee4be49302f2103b316247.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img05.mysteelcdn.com/wz/uploaded/steel/2023/06/19/5f2362a992af4c9eadfde03fe1eb2f86.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img02.mysteelcdn.com/wz/uploaded/steel/2023/06/19/65879559ba4d4d26ba24c5cd399a9e5a.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/76f8f8bd5f9e4a63bc582ca706b19680.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img06.mysteelcdn.com/wz/uploaded/steel/2023/06/19/ac5a8bca715342d0bf6c52f916c3f6ba.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img01.mysteelcdn.com/wz/uploaded/steel/2023/06/19/4a734cf70fe9488cac30d5bc230e6e7f.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img03.mysteelcdn.com/wz/uploaded/steel/2023/06/19/5d66494995714873830af891021d1629.png" width="600" height="337" />

src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/406e039f55024602b7035f661ab0175d.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img05.mysteelcdn.com/wz/uploaded/steel/2023/06/19/4c3cd9ad9b97461b9b5907a8c3043188.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img03.mysteelcdn.com/wz/uploaded/steel/2023/06/19/a2dd2b2bf14f4c3da563fa9688e4c841.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img08.mysteelcdn.com/wz/uploaded/steel/2023/06/19/937c9476a4414ad88b2bc0918bdfc6fb.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img07.mysteelcdn.com/wz/uploaded/steel/2023/06/19/87f9ab1565ff4fbf8d36b4edc7091d4f.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/39c5193b2ca942109b513280ebe27f73.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img03.mysteelcdn.com/wz/uploaded/steel/2023/06/19/4e2b907d0a694fdaa8ed5d16fc7fce03.png" width="600" height="337" />

style="width: 600px; height: 337.5px;" src="http://img04.mysteelcdn.com/wz/uploaded/steel/2023/06/19/3938dd2cd7ec42098901a8f3f84cc417.png" width="600" height="337" />

備注：數(shù)據(jù)僅供參考，不作為投資依據(jù)。