2024年1月家電市場總結(jié)（線上篇）

彩電：據(jù)奧維云網(wǎng)（AVC）線上市場監(jiān)測數(shù)據(jù)顯示，2024年1月彩電線上零售額規(guī)模同比增長44.6%；均價(jià)為2885元，同比增長34.3%；15000+的彩電零售額占比1.8%，同比下降0.1%；不同彩電尺寸中，75寸+彩電零售額占比19.7%，同比增長7.7%。

白電：據(jù)奧維云網(wǎng)（AVC）線上市場監(jiān)測數(shù)據(jù)顯示，2024年1月白電各品類中，冰箱、冰柜、洗衣機(jī)、獨(dú)立式干衣機(jī)和空調(diào)線上零售額規(guī)模同比分別為30.7%、-14.8%、34.4%、18.6%和125.7%；冰箱、冰柜、洗衣機(jī)、獨(dú)立式干衣機(jī)和空調(diào)的均價(jià)分別為2843元、1027元、1684元、3363元和3398元，同比分別為12.4%、2.7%、12.8%、37.5%和4.0%；各品類中，高端品零售額占比分別為3.6%、2.8%、0.4%、12.9%和5.2%，同比分別為1.2%、0.5%、-0.3%、8.4%和2.1%。

廚衛(wèi)：據(jù)奧維云網(wǎng)（AVC）線上市場監(jiān)測數(shù)據(jù)顯示，2024年1月廚衛(wèi)主要品類中，油煙機(jī)、燃?xì)庠?、洗碗機(jī)、集成灶、電熱和燃熱的線上零售額規(guī)模同比分別為70.9%、58.7%、52.2%、93.6%、65.2%和76.9%；油煙機(jī)、燃?xì)庠?、洗碗機(jī)、集成灶、電熱和燃熱的均價(jià)分別為1559元、723元、4340元、6687元、1111元和1659元，同比分別為15.0%、18.5%、20.4%、-0.5%、10.7%和18.9%；各品類中，高端品零售額占比分別為0.8%、2.1%、12.8%、8.9%、1.0%和3.0%，同比分別為-0.1%、0.7%、2.3%、3.7%、0.7%和0.2%。

小家電：據(jù)奧維云網(wǎng)（AVC）線上市場監(jiān)測數(shù)據(jù)顯示，2024年1月小家電線上零售額規(guī)模同比增長5.8%；均價(jià)為186元，同比下降4.3%；高端品零售額占比2.0%，同比下降0.5%。

環(huán)電：據(jù)奧維云網(wǎng)（AVC）線上市場監(jiān)測數(shù)據(jù)顯示，2024年1月環(huán)電主要品類中，凈化器、凈水器、掃地機(jī)器人和洗地機(jī)線上零售額規(guī)模同比分別為16.4%、98.9%、4.6%和4.8%；凈化器、凈水器、掃地機(jī)器人和洗地機(jī)的均價(jià)分為1534元、1674元、3079元和2166元，同比分別為-9.8%、9.7%、3.1%和-21.5%；各品類中，高端品零售額占比分別為9.7%、2.3%、17.6%和5.8%，同比分別為-4.9%、0.4%、12.3%和-17.0%。

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備注：數(shù)據(jù)僅供參考，不作為投資依據(jù)。