2024年6月家電市場(chǎng)總結(jié)（線下篇）

彩電：奧維云網(wǎng)（AVC）線下市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，本月彩電線下零售額規(guī)模同比4.8%；均價(jià)為7203元，同比10.0%；15000+的彩電零售額占比30.3%，同比4.0%；不同彩電尺寸中，75寸+彩電零售額占比47.9%，同比7.7%。

白電：奧維云網(wǎng)（AVC）線下市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，本月白電各品類中，冰箱、冰柜、洗衣機(jī)、獨(dú)立式干衣機(jī)和空調(diào)線下零售額規(guī)模同比分別為5.4%、-6.6%、8.7%、14.4%和-12.7%；冰箱、冰柜、洗衣機(jī)、獨(dú)立式干衣機(jī)和空調(diào)的均價(jià)分別為7512元、1936元、4749元、8718元和4098元，同比分別為7.5%、2.1%、3.4%、0.3%和-3.1%；各品類中，高端品零售額占比分別為46.2%、16.5%、11.3%、31.5%和18.4%，同比分別為2.3%、0.4%、-0.8%、-2.7%和-0.9%。

廚衛(wèi)：奧維云網(wǎng)（AVC）線下市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，本月廚衛(wèi)主要品類中，油煙機(jī)、燃?xì)庠?、洗碗機(jī)、集成灶、電熱和燃熱的線下零售額規(guī)模同比分別為11.3%、12.9%、19.2%、-10.7%、10.4%和5.8%；油煙機(jī)、燃?xì)庠?、洗碗機(jī)、集成灶、電熱和燃熱的均價(jià)分別為4485元、2208元、8150元、10926元、1977元和3631元，同比分別為4.9%、4.7%、8.1%、7.7%、-10.4%和1.5%；各品類中，高端品零售額占比分別為20.0%、44.7%、62.4%、25.7%、23.0%和36.5%，同比分別為3.0%、6.1%、16.6%、13.4%、10.3%和-0.6%。

小家電：奧維云網(wǎng)（AVC）線下市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，本月小家電線下零售額規(guī)模同比-7.3%；均價(jià)為486元，同比-1.1%；高端品零售額占比6.4%，同比-0.1%。

環(huán)電：奧維云網(wǎng)（AVC）線下市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，本月環(huán)電主要品類中，凈化器、凈水器、掃地機(jī)器人和洗地機(jī)線下零售額規(guī)模同比分別為-15.1%、5.9%、28.4%和3.7%；凈化器、凈水器、掃地機(jī)器人和洗地機(jī)的均價(jià)分為3440元、4777元、4655元和3022元，同比分別為-2.5%、4.5%、7.7%和-10.4%；各品類中，高端品零售額占比分別為24.6%、39.7%、40.7%和16.4%，同比分別為-1.7%、7.2%、28.8%和-18.4%。

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備注：數(shù)據(jù)僅供參考，不作為投資依據(jù)。