2022年11月家電市場總結（線下篇）

彩電：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，11月彩電線下零售額規(guī)模同比-37.1%；均價為6437元，同比5.0%；15000+的彩電零售額占比26.2%，同比1.8%；不同彩電尺寸中，75寸+彩電零售額占比33.2%，同比9.8%。

白電：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，11月白電各品類中，冰箱、冰柜、洗衣機、獨立式干衣機和空調線下零售額規(guī)模同比分別為-32.1%、-27.6%、-40.8%、-16.1%和-35.8%；冰箱、冰柜、洗衣機、獨立式干衣機和空調的均價分別為7227元、1847元、4547元、9125元和4496元，同比分別為9.5%、11.9%、8.5%、3.6%和9.1%；各品類中，高端品零售額占比分別為44.0%、14.3%、12.6%、39.5%和22.3%，同比分別為4.5%、3.9%、1.0%、-0.7%和2.3%。

廚衛(wèi)：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，11月廚衛(wèi)主要品類中，油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的線下零售額規(guī)模同比分別為-35.8%、-37.7%、-20.0%、-23.0%、-44.3%和-43.3%；油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的均價分別為4219元、2028元、7557元、9696元、2072元和3563元，同比分別為6.1%、6.4%、6.5%、-1.8%、-4.6%和2.4%；各品類中，高端品零售額占比分別為14.8%、34.0%、45.8%、8.4%、10.5%和37.2%，同比分別為0.8%、6.0%、11.0%、-0.7%、-3.4%和1.0%。

小家電：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，11月小家電線下零售額規(guī)模同比-41.5%；均價為495元，同比-2.7%；高端品零售額占比7.8%，同比1.3%；各品類中，電飯煲IH加熱類型產品零售額占比81.0%，同比-0.4%；從價格段來看，2000+的電飯煲零售額占比12.2%，同比3.6%，破壁機零售額占比9.6%，同比1.7%。

環(huán)電：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，11月環(huán)電主要品類中，凈化器、凈水器和掃地機器人線下零售額規(guī)模同比分別為-49.5%、-41.2%和21.8%；凈化器、凈水器和掃地機器人的均價分為3440元、4637元和4363元，同比分別為4.7%、0.6%和8.9%；各品類中，高端品零售額占比分別為25.6%、39.5%和91.9%，同比分別為4.5%、7.6%和22.8%。

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