奧維云網(wǎng)：預(yù)計(jì)2023年家用路由器線(xiàn)上銷(xiāo)量同比降7.2%

在疫情過(guò)后的第一個(gè)半年度，已經(jīng)連續(xù)3年規(guī)模下滑幅度超過(guò)15%的家用路由器行業(yè)，終于迎來(lái)一絲回暖跡象。據(jù)奧維云網(wǎng)（AVC）線(xiàn)上推總數(shù)據(jù)顯示，2023年H1，家用路由器線(xiàn)上市場(chǎng)整體銷(xiāo)量為1050.6萬(wàn)臺(tái)，同比下降5.5%，下降幅度開(kāi)始收窄，銷(xiāo)額為24.6億元，同比下降7.9%，均價(jià)234元，同比下降2.5%；當(dāng)前行業(yè)主要呈現(xiàn)以下趨勢(shì)：

行業(yè)趨勢(shì)（傳統(tǒng)電商）：

規(guī)模：上半年傳統(tǒng)電商銷(xiāo)量942萬(wàn)臺(tái)，同比下降8.5%

渠道：渠道份額基本維持三七開(kāi)，渠道間價(jià)格差距幾近持平

類(lèi)型：WiFi6銷(xiāo)量份額逼近6成，銷(xiāo)額份額正在沖擊80%大關(guān)

競(jìng)爭(zhēng)趨勢(shì)：

整體：TOP3企業(yè)量額占比在80%左右，普聯(lián)、小米份額有所下降

WiFi6：華為領(lǐng)先優(yōu)勢(shì)下降7個(gè)百分點(diǎn)，但內(nèi)部量額貢獻(xiàn)均超95%，率先完成迭代布局

規(guī)模預(yù)測(cè)：2023年全年，線(xiàn)上銷(xiāo)量將達(dá)到2050萬(wàn)臺(tái)，同比下降7.2%。

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備注：數(shù)據(jù)僅供參考，不作為投資依據(jù)。