2024年5月家電市場總結（線下篇）

彩電：奧維云網（AVC）線下市場監(jiān)測數據顯示，5月彩電線下零售額規(guī)模同比下降1.0%；均價為6676元，同比10.8%；15000+的彩電零售額占比27.3%，同比增長4.1%；不同彩電尺寸中，75寸+彩電零售額占比44.0%，同比增長8.1%。

白電：奧維云網（AVC）線下市場監(jiān)測數據顯示，5月白電各品類中，冰箱、冰柜、洗衣機、獨立式干衣機和空調線下零售額規(guī)模同比分別為10.1%、-9.1%、12.9%、39.6%和-1.3%；冰箱、冰柜、洗衣機、獨立式干衣機和空調的均價分別為7119元、1926元、4490元、8563元和4203元，同比分別為8.8%、0.6%、7.5%、-0.5%和2.0%；各品類中，高端品零售額占比分別為42.6%、16.5%、9.8%、27.6%和18.7%，同比分別為2.9%、2.8%、-1.7%、-9.5%和1.5%。

廚衛(wèi)：奧維云網（AVC）線下市場監(jiān)測數據顯示，5月廚衛(wèi)主要品類中，油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的線下零售額規(guī)模同比分別為10.4%、10.2%、11.1%、6.8%、3.7%和4.2%；油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的均價分別為4273元、2069元、8031元、10851元、1954元和3412元，同比分別為4.9%、3.2%、8.7%、13.5%、-8.2%和-0.4%；各品類中，高端品零售額占比分別為16.8%、39.2%、59.9%、27.9%、19.3%和33.0%，同比分別為1.0%、3.2%、13.8%、18.3%、8.4%和-0.3%。

小家電：奧維云網（AVC）線下市場監(jiān)測數據顯示，5月小家電線下零售額規(guī)模同比下降12.2%；均價為482元，同比增長0.4%；高端品零售額占比6.0%，同比下降0.2%。

環(huán)電：奧維云網（AVC）線下市場監(jiān)測數據顯示，5月環(huán)電主要品類中，凈化器、凈水器、掃地機器人和洗地機線下零售額規(guī)模同比分別為7.3%、8.9%、56.7%和-1.7%；凈化器、凈水器、掃地機器人和洗地機的均價分為3509元、4569元、4632元和3063元，同比分別為15.7%、5.0%、12.5%和-8.9%；各品類中，高端品零售額占比分別為25.7%、33.6%、39.8%和17.1%，同比分別為2.2%、4.8%、24.8%和-18.1%。

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備注：數據僅供參考，不作為投資依據。