2021年11月家電線上市場(chǎng)總結(jié)

彩電：據(jù)奧維云網(wǎng)(AVC)線上市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，11月彩電線上零售額規(guī)模為109.1億元，同比下降0.2%；均價(jià)為2810元，同比增加8.3%；15000+的彩電零售額占比3.8%，同比0.7%；不同彩電尺寸中，75寸+彩電零售額占比8.9%，同比增4.8%。

白電：據(jù)奧維云網(wǎng)(AVC)線上市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，11月白電各品類(lèi)中，冰箱、冰柜、洗衣機(jī)、獨(dú)立式干衣機(jī)和空調(diào)線上零售額規(guī)模分別為87.4億元、7.3億元、85.1億元、4.9億元和72.1億元，同比分別為4.6%、16.1%、-8.7%、95.5%和-12.6%；冰箱、冰柜、洗衣機(jī)、獨(dú)立式干衣機(jī)和空調(diào)的均價(jià)分別為2940元、1181元、1779元、4741元和2970元，同比分別為7.2%、-3.6%、1.9%、27.0%和3.1%；各品類(lèi)中，高端品零售額占比分別為5.6%、5.6%、2.0%、7.0%和3.1%，同比分別為1.1%、-3.8%、0.8%、4.0%和-0.9%。

廚衛(wèi)：據(jù)奧維云網(wǎng)(AVC)線上市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，11月廚衛(wèi)主要品類(lèi)中，油煙機(jī)、洗碗機(jī)、集成灶、電熱和燃熱的線上零售額規(guī)模分別為19.3億元、10.1億元、13.8億元、14.5億元和17.2億元，同比分別為-12.3%、4.7%、42.3%、-23.7%和0.0%；油煙機(jī)、洗碗機(jī)、集成灶、電熱和燃熱的均價(jià)分別為1693元、4145元、8190元、1064元和1828元，同比分別為9.4%、15.3%、21.8%、7.1%和8.4%；各品類(lèi)中，高端品零售額占比分別為1.5%、7.8%、5.6%、0.9%和8.2%，同比分別為0.8%、4.3%、5.1%、-0.1%和2.3%。

小家電：據(jù)奧維云網(wǎng)(AVC)線上市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，11月小家電線上零售額規(guī)模為41.5億元，同比-27.5%；均價(jià)為204元，同比增5.5%；高端品零售額占比5.3%，同比降0.1%；各品類(lèi)中，電飯煲IH加熱類(lèi)型產(chǎn)品零售額占比43.3%，同比增10.8%；從價(jià)格段來(lái)看，2000+的電飯煲零售額占比10.6%，同比增2.7%，破壁機(jī)零售額占比8.4%，同比降2.1%。

環(huán)電：據(jù)奧維云網(wǎng)(AVC)線上市場(chǎng)監(jiān)測(cè)數(shù)據(jù)顯示，11月環(huán)電主要品類(lèi)中，凈化器、凈水器和掃地機(jī)器人線上零售額規(guī)模分別為7.0億元、14.2億元和24.3億元，同比分別為-2.1%、-8.2%和35.1%；凈化器、凈水器和掃地機(jī)器人的均價(jià)分為1625元、1857元和3142元，同比分別為11.3%、18.0%和64.3%；各品類(lèi)中，高端品零售額占比分別為10.5%、3.2%和61.5%，同比分別為3.2%、1.6%和43.9%。

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備注：數(shù)據(jù)僅供參考，不作為投資依據(jù)。